Copywriter

Table of contents

SHAPESHIFTER

A great teacher of mine used to say, "Your writing is your business card".

So true.

The way you talk about yourself and other brands, the way you speak to your users, it changes everything.

That’s where I come in.

More than a wordsmith, I’m a shapeshifter, able to take in your voice, your brand, and make them my own.

I take your essence and put it into words for you.

So you can sell more and reach more people. Simple as that.

Maybe you’re wondering what makes me a good writer.

For 5+ years, I’ve worked with top global brands, writing all types of copy

But I won’t just tell you. I’ll show you. Here’s my portfolio.

WEB RELAUNCH @ FREENOW

We created a new tone voice and style and rewrote the whole website to adapt it.

Remember the shapeshifter? Great example.

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BRAND PARTNERSHIPS @ FREENOW X MOVEMBER

Cool campaign to generate awareness of men's health issues and raise funds for Movember.

We reaised more than €100k.

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BRAND PARTNERSHIPS @ FREENOW X SPOTIFY

I had the chance to work with one of my fave brands out there

Spotify on, I started writing comms to increase user adquisition and rides.

The result: engament and voucher redemptions peaks when the campaign was launched.

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AUTOMATIONS @ FREENOW

Apart from the website, we also relaunched most of our automations (20+) to match our new style.

There was a considerable improvemente in organic activation through new A/B tests and a redument of vouchers spent.

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INTERNATIONAL LAUNCH @ FREENOW X DOTT

Big international launch. eBikes & eScooters.

5 different countries and languages, more than 300 assets, one tone of voice.

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PRODUCT GUIDES @ FREENOW

FREENOW had many options inside just one app.

And we needed product guides for all of them.

Here are some examples:

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